Valentine's Day is a
holiday celebrated on February 14. In America, Europe and now many countries,
it is the traditional day on which lovers express their love for each other by
sending Valentine's Day cards, presenting flowers or offering confectionery.
This special day is
most closely associated with the mutual exchange of love notes in the form of
`valentines'. These are Valentine symbols that include the heart-shaped
outline, doves and the figure of the winged Cupid. The popularity of
Valentine's Day cards in 19th-century America was a harbinger of the future
commercialization of holidays in the United States.
Esther Howland, the
woman who produced the first commercial American valentines in the 1840s, sold
a then mind-boggling $5,000 in cards during her first year of business. The
valentine industry in the United States has been booming ever since. The United
States Greeting Card Association estimates that approximately one billion
Valentine's Day cards are sent each year worldwide, making this day the second
largest card-sending holiday following behind Christmas and New Year cards.
Card giving goes back to when the English settlers first arrived in the United
States. As it was against the law to display affection in public at that time,
giving cards to loved ones was a way of showing one's affection without doing
something illegal and inviting public ridicule.
The United States
Greeting Card Association estimated that women purchase approximately 85
percent of all valentines. In addition to cards, there are millions of boxes of
chocolates and bouquets of roses purchased, mostly by men. Today, Valentine's
Day beaus give their girls flowers, candy, cards, jewelry or some other gift. A
candlelight dinner usually follows, either homemade or at a romantic restaurant.
Children and families celebrate too. Children make hearts and valentine crafts
in school to bring to their mothers and fathers, and the family might have a
special dinner and celebrate the love that keeps them together.
Many people feel that
Valentine's Day is too commercialized. They ask if we need just that one day to
show our loved ones we love them. They feel that we should not need an excuse
to show our love. In fact, love should be shown every day. Moreover, it does
not serve a good purpose for millions of people to spend more than what they
can afford on just one day.
On that day, shops
begin to see the dollar sign as they cash in on the occasion. Everywhere are
thousands of different cards with all those endearing words. Big massive
teddies sit in shop windows clutching a big red heart with loving words.
Florists are working through the night tying ribbons around dozens of red roses
and running out to deliver. Restaurants are fully booked with the men treating
their lady to a romantic dinner. This is typically what a Valentine's Day is
today.
Summary: Valentine's Day is
closely associated with the mutual exchange of love notes in the form of
valentines. These gifts include the heart-shaped outline, doves and the figure
of the winged Cupid. In the 1840s, when valentine's cards were first sold, they
came up to $5,000. Worldwide, about one billion Valentine's Day cards are sent
each year. Card giving started when the English settlers first arrived in the
United States. It was their way to show affection instead of doing it publicly.
The United States Greeting Card Association estimated that women purchase
approximately 85 percent of all valentines. Today, men give their sweethearts
flowers, candy, cards or jewelry, followed by a candlelight dinner. Children make
hearts and valentine crafts to give to their parents. Valentine's Day is too
commercialized now. Shops and florists enjoy a booming business this tine of
year.
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